This is Ding Fong
A raw-materials brand for beverages and bakery, part of Thailand’s food-and-drink trade for over 27 years. Founders Kunlung and Saowanee Wang saw fruit concentrate not as a mere product but as an “opportunity” to open new careers for many Thais.
When Thai drinks meant only coffee and tea shops, they created many fruit concentrates and taught brewing recipes to anyone seeking their own income — because Mr. Wang, a food scientist, wanted to be not just a maker but an “opportunity giver.”
Fruit Concentrate
The original recipe behind Italian soda and Thai blended-drink menus, with No.1 in sales for over 27 years running
Konjac Pearls, a Thai first
The first made in Thailand and a pioneer of the konjac-pearl market in Thailand
The base of the logo, resembling a pot
"Water drop"
a symbol of freshness and celebration
The name "Ding Fong" comes from Chinese and carries an auspicious meaning
A pot used in victory celebrations, signifying success
Prosperity and flourishing
A brand name that is not just a trademark but a blessing — that every shop with a Ding Fong bottle on its shelf may enjoy a thriving business, a stable life, and abundant happiness
Standards & Growth
Today Ding Fong is Thailand's No.1 producer of fruit concentrate, certified to international standards — ISO, GHPs, HALAL and CODEX. Our highest goal is not merely to pass a standard, but for customers to enjoy our products with confidence, safety and lasting happiness. The range spans concentrated fruit syrup, syrups and drink powders through to toppings, serving everyone from roadside stalls to hotels, restaurants, cafés and beverage franchises nationwide.
“What Ding Fong Thinks & Does”
Born of good intentions
Ding Fong did not begin from a wish to sell products, but from a desire to offer “opportunity” — so anyone can build a livelihood with quality products. That DNA runs through everything the brand does, from developing recipes and teaching how to brew, to pricing that stays within reach.
Standards for customers, not for certificates
Ding Fong earned its ISO, GHPs, HALAL and CODEX certifications not simply to pass a standard, but because we believe quality and safety are what customers deserve. The ultimate goal is for consumers to enjoy our products with confidence — and sustainably.
A partner, not just a supplier
Ding Fong stands as a companion to entrepreneurs — from roadside stalls to hotels and franchises — continually developing new products, new flavours and a wide variety of ingredients so customers can create endless menus and grow their businesses sustainably.
“Happiness”
Our definition of “happiness” is not sweetness, but the result that comes from
Product quality
Relationships & service
Everyone’s success
What “We” at Ding Fong believe in
A good product can change lives
We believe a single glass of a drink can be the start of a career, an income and stability in someone’s life. Great taste is not just deliciousness — it is an opportunity waiting in every glass.
Everyone deserves a chance to begin
Businesses of every size — a roadside stall or a city café — should be able to reach high-quality ingredients at a fair price, because everyone deserves a good start.
Lasting success must be built on standards
Quality and safety are not options but a foundation. Investing in standards is investing in trust that never loses its value.
Prosperity is something to be shared
When customers thrive, Ding Fong grows with them. Success is not a game with a single winner but an ecosystem where everyone grows together — what we at Ding Fong call the “Happiness Ecosystem”.
The classic and the modern can coexist
The flavours Thais have trusted for 27 years can be presented in fresh new forms that keep pace with the changing times — without forgetting Ding Fong’s roots and identity.
“Filling life with the flavour of happiness, and opening the door of opportunity for everyone”
Ding Fong exists to be more than a maker of raw materials for drinks and bakery — it exists to be a “passer-on of opportunity and happiness.” Every product that leaves the factory is not merely an ingredient but a seed of a career, a dream and life stability, ready to bloom in the hands of every Thai entrepreneur. Over the past 27 years Ding Fong has not just sold ingredients for drink shops — we have passed on happiness and stability to many people, and we will keep filling life with this happiness.
Vision
“DingFong Beyond Sweetness”
We exist to create value, quality, and happiness beyond just sweet taste.
Ding Fong… more than just sweetness — it is lasting value and happiness
We aim to create consistent quality, opportunities to grow for every entrepreneur, and lasting happiness for the community — from drink shops, restaurants and cafés to partners, staff and the end consumer.
Because we believe our role is not just to sell products but to be a trusted partner — helping every menu that uses Ding Fong “mean more than just sweetness,” building on our customers’ success and passing happiness on to every consumer.
Our Core Values
The sweet values that carry us far beyond ordinary sweetness
Working with Quality
Work efficiently, seriously and to a standard — never compromising quality
Empower Growth
Create opportunity and grow together — team, partners, customers and community
Serve with Heart
Customer satisfaction is our standard
Explore & Innovate
Think creatively, try new things and keep improving ourselves
Teamwork for success
Success begins with working together
Mission
“Beyond our customers’ expectations in every way”
4 things done better
Better service
Better creativity
Better change & development
Better growth
“Do it right, do it better, make it meaningful”